Our company

IGI was founded in the early sixties and it became very soon a company specialized in footwear for children and especially in first steps shoes.

With the creation, in 1976, of the brand Primigi, IGI established its leadership in the field, as company of high quality footwear, carefully designed to keep children’s feet healthy, with great attention to trends and fashion, following the Italian style.

Every line has its own strong personality and patents that meet the specific needs for children of different age. The price/quality ratio is finally another factor that leads Primigi to become the brand more chosen by the Italian mothers.

In May 2011 Primigi joined the group IMAC spa, leader in the European market.

The brand Primigi, strong in its history and its specialization in the production of high quality shoes for children, acquired all the technological know-how of the group.

Now Primigi is about to become the most popular brand worldwide.

Our store

We are inside the Mc ArthurGlen Outlet in Serravalle Scrivia (AL), the biggest outlet in Europe as for the McArthurGlen chain and you can find us at the unit 125 in our brand new store.

The owners of the shop are almost 30 years experienced in trade for children and can guarantee a great reliability and competence about sale and pre and post sales assistance, both at the shop that in this website.


For information, pre and post sale assistance and any questions please contact us by e-mail: shop@outletshoestore.it, or call us in our store: 0321-835238 o il cellulare: 333-4434630.
Do not hesitate to contact us for any eventuality, we will also be happy to hear any of your proposals to improve the functionality of this site or for the service provided in the delivery